SXSW Center: South by Southwest Headquarters

Austin, Texas  Map
Lead Designers
Yvonne Szeto Bruce N. White

The design of this collaborative workplace represents a new office typology responsive to the needs of the labor force of the digital age.

The new headquarters of South by Southwest, the Austin-based company that produces the annual SXSW music, film, and interactive festival, consolidates the company’s various campuses and promotes creative collaboration between SXSW and its partner organizations.

The building’s distinctive serpentine form frames an iconic view of Austin’s Capitol dome while embracing and preserving a grove of heritage live oaks.

In a transformation of the typical office building paradigm, the lobby and spaces throughout the building are reimagined to foster interaction among tenants.

Show Facts

On Lavaca Street in downtown Austin


Gross area: 280,000 ft2 / 26,000 m2


SXSW / Greenbelt Commercial

PCF&P Services

Architecture, exterior envelope, interior design of public spaces


LEED Gold; Austin Energy Green Building Program: 2-Star Rating


Winner, Commercial Projects, Global Design Awards
The Architecture Community, 2020

Design Award
Society of American Registered Architects, 2021

Best Project Design: Finalist
Urban Land Institute Austin, 2021

International Architecture Award, Honorable Mention
Chicago Athenaeum / European Centre, 2022

Award of Merit, Office Buildings
Engineering News Record, 2020

The S-shaped plan of SXSW Center began as a strategy to preserve and embrace a grove of heritage live oaks on the southern edge of the site, while making the most of views toward the nearby Texas State Capitol.
The curvilinear shape became the basis for a dynamic spatial environment—a cutting-edge workplace that serves the creative energy of SXSW by fostering collaboration and lively exchange.
The rooftop deck features a 2,000-square-foot covered patio surrounded by a garden in the sky. Enjoying panoramic views of the Capitol dome and Hill Country beyond, the deck is available to tenants for gatherings and special events.
Project Credits

Architect of Record: Gensler, Austin; Structural: Walter P. Moore Structural Engineers, Kansas City; Mechanical / Electrical / Plumbing: Wylie Consulting Engineers; Landscape: dwg.; Images: Pei Cobb Freed & Partners, Paul Warchol

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