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1271 Avenue of the Americas Recladding and Repositioning

New York  Map
In progress
Lead Designers
Jay L. Berman Christopher Jend

An early modern icon of its generation, this historically significant building is undergoing a sensitive and carefully considered program of restoration, modernization, and improvement.

The repositioning of 1271 Avenue of the Americas comprises five interdependent and parallel projects: facade replacement, lobby restoration and upgrade, plaza improvement, elevator modernization, and significant MEP system upgrades throughout the building.

Adhering to the intentions of the original design, upgrades in the landmarked lobby involve selective replacement and restoration of the existing glass ceiling, stone floors, and marble walls. Improvements to the storefront enhance the relationship of the building to the plaza and its surroundings. An iconic new canopy over the existing 51st Street passage reestablishes access to the plaza while providing exciting retail opportunities.

Incorporating low-E glazing and thermal breaks, the new cladding provides 50 percent more vision area while retaining the essential proportions of the original facade.

Show Facts
Site

The former Time & Life Building in Midtown Manhattan

Area

Building area 2 million ft2 / 185,000 m2; curtain wall surface area: 626,000 ft2 / 58,000 m2

Components

Recladding of curtain wall and storefront façade; restoration and upgrade of historic lobby, including elevators and exterior plaza

Client

The Rockefeller Group Development Corporation

PCF&P Services

Architecture for lobby and plaza; exterior envelope; interior design of lobby

Sustainability

Registered for LEED Gold

Site plan

In consultation with the Landmarks Preservation Commission, the lobby interiors have been carefully restored and enhanced to communicate the original design intent.
An iconic new canopy over the existing 51st Street passage reestablishes access to the plaza while providing exciting retail opportunities. Improvements to the storefront enhance the relationship of the building to the plaza and its surroundings.
The original facade is being replaced by a high-performance unitized facade system. These modifications bring significantly more light to each office floor while giving the entire building a greater degree of transparency.

Existing versus proposed facade

Modified spandrel to glass ratio

Construction/Mockup

Project Credits

Historic Preservation Consultant: Higgins Quasebarth & Partners LLC; Landscape: Ken Smith Landscape Architect, New York; Structural and M/E/P: Arup; Fountain: Fluidity Design Consultants, Los Angeles; Signage: Poulin + Morris, Inc., New York; Lighting: One Lux Studio; Images: Pei Cobb Freed & Partners, PCF&P