An early modern icon of its generation, this historically significant building is undergoing a sensitive and carefully considered program of restoration, modernization, and improvement.
The repositioning of 1271 Avenue of the Americas comprises five interdependent and parallel projects: facade replacement, lobby restoration and upgrade, plaza improvement, elevator modernization, and significant MEP system upgrades throughout the building.
Adhering to the intentions of the original design, upgrades in the landmarked lobby involve selective replacement and restoration of the existing glass ceiling, stone floors, and marble walls. Improvements to the storefront enhance the relationship of the building to the plaza and its surroundings. An iconic new canopy over the existing 51st Street passage reestablishes access to the plaza while providing exciting retail opportunities.
Incorporating low-E glazing and thermal breaks, the new cladding provides 50 percent more vision area while retaining the essential proportions of the original facade.
The former Time & Life Building in Midtown Manhattan
Building area 2 million ft2 / 185,000 m2; curtain wall surface area: 626,000 ft2 / 58,000 m2
Complete recladding of curtain wall and storefront facade; restoration and upgrade of historic landmarked lobby, including elevators and exterior plaza
The Rockefeller Group Development Corporation
Architecture for lobby and plaza; exterior envelope; interior design of lobby
Registered for LEED Gold
Award for Excellence: Finalist
Urban Land Institute, 2019
In consultation with the Landmarks Preservation Commission, the lobby interiors have been carefully restored and enhanced to communicate the original design intent.
An iconic new canopy over the existing 51st Street passage reestablishes access to the plaza while providing exciting retail opportunities. Improvements to the storefront enhance the relationship of the building to the plaza and its surroundings.
The original facade is being replaced by a high-performance unitized facade system. These modifications bring significantly more light to each office floor while giving the entire building a greater degree of transparency.
Historic Preservation Consultant: Higgins Quasebarth & Partners LLC; Landscape: Ken Smith Landscape Architect, New York; Structural and M/E/P: Arup; Fountain: Fluidity Design Consultants, Los Angeles; Signage: Poulin + Morris, Inc., New York; Lighting: One Lux Studio; Images: Pei Cobb Freed & Partners